Invicta today is a name which doesn’t need to introduced among watches fans, especially those from the United States. Originally from Swizerland, Invicta’s headquarter is located today in Hollywood, Florida. Swiss watches are known for their qualities, but Invicta has raised a lot of controversies among owners and watch collectors in various forums and on blog comments. This is what pushed me to get interested in this and I started looking in some forums like watch watchuseek.com and Omegaforums which are two of the most popular timepieces forums on the net.
The question of the quality of Invicta watches is what interests a lot of potential buyers. Although the widespread of its watches reviews out there, some buyers want get more experience from other people.
I landed on a forum thread which talks about Invicta watches and this is its story. The original poster was named Nick and which have noticed the coming of Invicta watches in a jewelry district in the downtown of Los Angeles. The brightness of these watches is what piqued the interest of nick. At his first look, he was skeptical towards these watches and thought that they were Japanese ,or even worst, Chinese ones. He was surprised to learn that they are a Swiss company. He had brought a variety of twelve Invicta watches which he displayed on his case. Some years passed, and after moving them from counter to counter, he eventually ended up giving them away to a family friend. They were put on auction at eBay and the ending price was around $5o each on the average.
Nick was apparently forced to fill his shop with Invicta watches and even after this first failure with these watches he felt forced once again because of economic trends in the business to try out Invicta watches once again. He praises the professionalism of Invicta’s marketing, as they contract major retailers and make huge marketing advertisement campaigns. He even gone on to say that it seems like someone who doesn’t own an Invicta watch is supposed to be living in a cave. I think this is exactly the point, marketing is very powerful regardless of the quality of the product. Nick also made the remark that Invicta has an overwhelming model varieties which results in too much supply than the demand in the market. He also thinks that the yellow brand whould take a lesson from Rolex and make less as it´s actually “more”.
After this story, I think that one of the main points here is that Invicta concentrate more on the quantity of models than the quality and plays more on the quality/price relationship and has a very good marketing strategy in addition to a great capacity of copying other big watches brands models.